RM25.00
BUILDING THE COMPETITIVE ADVANTAGE IN E-COMMERCE
Price RM25.00
Product SKU 0209990010
Brand LAMBERT ACADEMIC PUBLISHING
Reward Points 25
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ISBN: 9783844399752

This portfolio of three papers focused on the resource-based view of competitive advantage in e- Commerce capabilities. The three papers are titled; Research Paper 1: The Competitive Advantage of e- Commerce Models. Research Paper 2: Development of e-Commerce Capability Instrument Using the Resource-based View Perspective and Its Measurement of Firm-level Performance. Research Paper 3: The Influence of e-Commerce Disadvantage on e-Commerce Business Performance.

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X1 LAMBERT ACADEMIC PUBLISHING : BUILDING THE COMPETITIVE ADVANTAGE IN E-COMMERCE CAPABILITIES